Ongoing
Volunteer
UX Research
Competitor Analysis
Quantitative
Survey
Data analysis
Presentation
Workshops
Roles
Team
4 Designers
1 Scrum Master
2 Product Managers
Timeline
Workshop: 2 days
Research: 7 days
Analysis: 4 days
Figma (FigJam)
Google Docs
Google Sheets
Google Forms
Apple's Keynote
I was in charge of conducting a competitor analysis to get an idea of what the current market was like.
I found 2 big competitors and also evaluated two smaller products, that could bring good insights about features and practices that already worked for the market.
With this initial research, we were able to understand what would be our biggest challenges and our greatest opportunities.
The Brazilian market has only one company that positions itself as a facilitator of expense sharing, Cumbuca, a digital bank that offers joint accounts. Unlike them, we would only be facilitators, not a complete digital bank.
Splitwise is an American company and the largest direct competitor of the new Bora Rachar. It provides all the features expected of a product in this field, but has relatively high cost and does not offer easily accessible support for Brazilian users.
To answer this question, we initially opted for an online quantitative survey.
The week following the meeting that changed the focus of the project, I facilitated a workshop to define the what we wanted out of the survey, which themes would be addressed and which answers we expected to get. I led 3 other designers and a product manager.
With the general direction defined, we started ideating the questions themselves. I went through some articles on NNGroup for guidelines on user research and created questions related to the different themes chosen. I set up the questions on a Figjam board noting their type (open, closed, checkbox, likert scale…) and describing exactly what we wanted to achieve with them.
The following week, I facilitated another workshop to refine the questions proposed. I was joined by 3 other designers and 2 product managers. Through dot voting, we chose which questions would make the cut according to our own opinion of priority.
We decided not to follow with questions about interest in the product and monetization, because they represent more specific themes that would be better evaluated later stages of design and would have low impact at that moment.
We set the target of 100 responses to finish the survey and analyze the results.
I separated the results into post-its and categorized all answers by popularity using traffic light colors, for easy viewing, and in pink, open answers provided by the participants.
It is worth mentioning that this process was only to facilitate the visualization. I always relied on the original results spreadsheet, which allowed the correlation and contextualization of the answers.
Once categorized, we conducted another dynamic, this time only for the design team, in order to extract the insights from the data collected.
We concluded that people did use to share expenses and that they did encounter difficulties when going through this process.
After the presentation, the team decided to continue the project. Because our activities began in the middle of November 2023, at the end of the process, we were already in the middle of December, close to the beginning of the year-end recess.
We agreed that the activities would return on January 8th, at which time the product team would start the discovery, roadmap and backlog of the project.
For the design team, we will continue with the elaboration of the persona and the proto-journey expected for the product. Our next activities will involve in-depth interviews with some of the participants of the survey and the subsequent elaboration of the artifacts that are based on this data, to be able to better understand the pain points of users and assist the product team in defining features and flows for the product.
I am very grateful for the opportunity to participate in this project and the new Bora Rachar team. I learned a lot from the other members and the dynamics of a multidisciplinary team. As the product does not yet exist, I also had contact with the initial phases of design, and all the challenges that come with it, from the discovery of the problem and immersion in the user’s shoes, and in the case of Bora Rachar, the complete change of direction in the middle of the development cycle, because there were structures already made, created before I joined.
It was a very productive journey and I intend to continue in the project to have even more experiences and contact with more product design challenges.
I will update this page throughout the journey and I thank everyone who participated in it and also you who have read this far.